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Marketing Ebooks |
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Authour: Jeremy Wright Publisher: Mac Graw Hill Kind:
PDF Pages: 337 Sizes: 3.2 M |
Blog Marketing But while many people still
think of blogs as online diaries or journals, a small handful of
forward-thinkers, leaders in the march to tomorrow, have recognized the more
profound impact on the world of digital communications. Jeremy Wright is in
this group, and you’re lucky to have a copy of his book in your hands:
without being cliquish or presenting the information as a holy writ or battle
cry, Wright explores what blogging is and how it can help you better and more
effectively market your business in the increasingly important online world. |
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Authour: Publisher: John Wiley & Sons Kind:
PDF Pages: 289 Sizes: 685.1
K |
101 Marketing
Strategies "Troy Waugh—‘the
rainmakers’ rainmaker’—has provided a well-designed blueprint for selling professional
services that skillfully draws upon his more than thirty years in the field.
This practical, highly focused guide to the selling process can help our
firms achieve sales successes measured not only by effort but also by
bottom-line results."—Howard B. Allenberg, vice chairman and CIO, BDO
Seidman, LLP Finally, peerless focus on
how to break into all aspects of the selling process and the currents of
relationship and buyer development. Learn how to build your personal and firm
business more successfully. Covers the process of relationship and buyer
development. Provides proven strategies from hundreds of the world's
successful firms. |
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Authour: Justin Kirby and Paul Marsden Publisher: Elsvier Kind: PDF Pages: 319 Sizes: 1.9 M |
Connected Marketing:
The Viral, Buzz and Word of Mouth Revolution Connected Marketing shows
how businesses can harness connectivity between clients, customers and
consumers as powerful marketing media for driving demand. * Focuses on the consumer
to consumer approach to marketing: word of mouth * Advises on ways to
create an epidemic demand for a new product or service * Shows how to identify
and form relationships with socially infectious individuals in order to
convey the marketing message |
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Authour: Philip Kotler, Hermawan Kartajaya &
S. David Young Publisher: John Wiley & Son Kind:
PDF Pages: 259 Sizes: 605.8
K |
Attracting Investors: A
Marketing Approach to Finding Funds for Your Business How can businesses do a
better job of attracting capital? The answer: "Marketing!"
Marketing expert Philip Kotler teams up with a renowned marketing consultant
and an INSEAD professor for this practical, marketing-based approach to
raising capital from investors. Based on the premise that entrepreneurs and
business owners often don't understand what investors want and how they make
their decisions, Attracting Investors offers a larger view of the factors
involved, and guides both startup and veteran firms in effectively raising
capital. Philip Kotler ( |
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Authour: Drayton Bird Publisher: Kogan Pages Kind:
PDF Pages: 449 Sizes: 5.7
M |
Commonsense Direct
& Digital Marketing Drayton Bird’s Commonsense
Direct and Digital Marketing needs no introduction to marketers and direct marketers.
It is not only seen as the authority on direct marketing execution, but is
also widely appreciated for its engaging, no-nonsense style. The latest edition takes
the book into new territory – the field of digital marketing. It gives the
marketer the tools, techniques and structure needed to produce effective and
profitable marketing across the direct marketing spectrum –from simple letter
to focused web-based campaigns. For anyone involved in
direct marketing, from junior marketer to senior manager, this book provides
not just the structure for success but also an energising insight into the
techniques behind some of the world’s most successful direct marketing
campaigns. |
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here: |
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for purchasing) |
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